MULTIPURPOSE

Informative Infographics

Informative infographics are the dominant type of design seen on the internet. Online audiences are more willing to read and share valuable information instead of advertisements. If companies can provide valuable information to readers without a blatant sales pitch, those infographics have a significantly higher chance to be shared with friends and family and potentially go viral online.

IMPROVE ENGAGEMENT

There is No Sales Pitch

Informative infographics are more successful than all other types of designs to maximize number of website views, visitors, and shares. In most cases, the design is beautiful and the topic is a purely informative summary of a simple message shown in a visual form. Apart from the logo, these designs do not tell what the company does or pitch its services to the reader.

Informative Infographics Increase Web Engagement

The best designs focus on a topic directly related to the company business or brand, and this creates the relevance that search engines are looking for. Of course, companies want to sell its services to new customers, but the infographic isn’t a sales pitch. Such messages are meant to be independent and objective. The objective of informative infographics is to tie the value of the information presented to the value of the brand. This creates a positive perception of the brand.

Visual Explanation

Many infographic designs do not try to visualize a bunch of statistics, numbers, or data sets. Instead, they try to explain an idea, a process, relationships, or a complex concept to the audience. These visual explanation designs use illustrations, diagrams, and icons to explain their topic to the audience.

Visual explanations are an effective way for companies to demonstrate their authority and competence in an industry. These infographics often become a design that readers keep or print out for future reference, which from a marketing sense is terrific because it provides ongoing exposure to the company.

Of course, for the exposure to the brand to be meaningful, the topic has to be relevant to the company’s business. A visual explanation may not have any numerical data in the design. The design often visualizes the process by using color-coded characters on a path to show the sequence of events that occur.